• Revenue & Costs

    Fixed & Variable Costs, Financial Terms & Concepts, Capital, Margin & Mark-up, Where Money is Typically Lost

  • Financial Models & Maps

    Profitability, Break-even, Financial Projections, Margins

  • Managing Profitability

    Cash flow, Financial Reports with Ease, Balance Sheet & Controlling Costs

  • Internal Profit Drivers

    Cost of Goods Sold, Prime Costs, Labor, Revenue per seat and sale

Would you like to know where your profit comes from?

Better yet... wouldn't you like to know how to create it?

Imagine knowing exactly how to influence the financial management of your business with ease & confidence.

Do you wish you your business was more profitable? But think it might just be the way it is?

GUESS WHAT? There is more you can do & it is not that hard. It's time to get some tools that will make your life better and easier. (Not kidding) What if... you could do more than just hang on and wait for business to come back and for sales to increase? What if you could be in the driver's seat of your food biz success-

Food Financials- the food biz toolkit for successful entrepreneurs that want confidence in effectively managing the financial side of the business.

This course will help you effectively navigate cash with confidence so that you are more profitable!

Deagon B. Williams

Deagon Williams

creator of Food Financials & proprietor of Culinary Business Strategy, is a chef and food business consultant who uses deep industry knowledge and an unbound intuitive curiosity with her clients to realize the next level of business opportunity and success. Deagon completed culinary school at La Varenne in Paris followed by an intensive apprenticeship program all while eating her way through the streets of Paris and the European continent. Deagon was part of the first wave of American women to work their way up the kitchen ladder in high-end kitchens. She began honing her management skills and style beyond her culinary education as the Executive Chef at the age of 24. She later rounded out her education with an MBA with an emphasis in Entrepreneurship and Finance. She brings 20+ years of experience as an Executive Chef, event planner, business owner, business development specialist, mentor and consultant to Culinary Business Strategy. Since 2008, Deagon has worked with clients to refine, improve and enhance their internal and external operating systems through flawless execution and strategic growth road maps and courses. Culinary Business Strategy works with food entrepreneurs to establish positive strategic connections between people, products, and services.

What's included in this course?

Food Financials is the business toolkit course to increase profit and decrease the fret of running a successful hospitality business.

  • Financial models and workbooks

  • Costs & Revenue- with management tools

  • Customizable workbooks that you can use to manage now and forever

  • A series customized workbooks

  • A private group for support & accountability

  • 12 instructional videos

  • 6 Live classroom sessions

  • Life long use of tools, calculators, workbooks & formulas


  • Financial Terms & Concepts Workbook

    A proprietary industry specific how-to & reference manual so that you can easily benchmark the financial health of your business.

  • Private Facebook Group

    I've created a private FB group exclusively for my clients where I offer more in depth tools, trainings and support. Come join the community!

  • 1:1 Strategy Session

    I will offer each student a 30 minute 1:1 phone or online strategy session to assist you with any questions you might have on how to implement or grow.

Course curriculum

  • 1

    It's Food Financials!

    • Welcome to Food Financials!

    • Before we begin.... Let's check-in!

  • 2

    Week 1: Financial Models

    • Week 1: Financial Models are the Foundation of Financial Susccess

    • Terms & Concepts- explanation

    • Financial Terms and Concepts Workbook

    • Financial Models- Start-up Capital & Capital Investment

    • Start-up & Capital Investment

    • Types of Cost Explanation

    • How We Earn Money!

    • Where we Easily Lose Money!

    • Week 1: Review

  • 3

    Week 2: Costs & Revenues

    • Welcome to Week 2! - Overview

    • Cost of Goods Sold

    • Labor Costs

    • Prime Cost

    • Revenue per....

    • Week 2: Review

  • 4

    Week 3: Financial Maps

    • Break-even Point & Analysis

    • Financial Projections

    • Margin vs. Profit

    • Financial Growth Models

  • 5

    Week 4: Managing Finances

    • Danger Zones (& how to avoid them)

    • Where to Invest and Where to Save Money

    • Financial Reports

    • Controlling Costs

  • 6

    Let's review and implement!

    • Review, Recap and Implement!

Heck YES! Let me in!


Food Financials a 4 week, interactive, life long food biz financial success toolkit course for hospitality business owners who REALLY want business success!

What do other people have to say?

(wow! you ask such great questions!)

Bicycle Banh Mi

by Jessie

Deagon helped Bicycle Banh Mi develop our financial model. The process of developing this model laid a foundation for us to evaluate the viability of our business. Deagon guided us through a deep dive and exploration of our cost of goods sold (COGS). This opened the door for us to evaluate the items on our menu that weren’t profitable or financially feasible. Had we not done this, we wouldn’t have been able to analyze what was working and what was hindering us. Getting to this point was one of the most eye opening milestones in our business. The numbers tell a story of where we are now and where we want to be in the future.

Cabana Dave's

by Dave

For a variety of reasons, I couldn’t figure out what I needed to do to take my business to the next level. We thought we were doing all the right things, but weren’t as successful as we should have been. Once we started working with Deagon, the error of our ways became abundantly clear. Over the course of our working relationship, Deagon’s advice and counsel had the following impact on our business: • We opened a new component to our business that drove significant growth • Our wedding catering business grew by 30% • We became the exclusive caterer for one of the top vineyards • Our private catering business increased by 25% • We increased our business by 25% with one of our largest existing clients • We jettisoned some loss leaders to be able to take on more profitable long-term business • And we grew our total business by – 66% year over last year

Food Business Course Feedback

by Cynthia

Deagon is an absolute treasure. I’d love to have her as a stakeholder or influencer in any business and I know many others feel the same!”


by Rachael

Deagon was an essential part of my business' launch. She gave me the foundation to financially understand my business, my model, and how my product can succeed. One thing I've learned is that finances are always changing, so we will most definitely be hiring Deagon again to take at a look at how we're doing business, refresh our financial structure, and make our business more efficient + effective.

Sandcastle on the Beach

by Chris

Deagon Williams wants you to succeed. In fact, she thrives on delivering valuable business information, time saving ideas and honest feedback. She has no fear stepping in and evaluating issues as well as praising what is already working. I am incredibly grateful for the depth of knowledge and information she shared and applied with the restaurant and with me personally as an owner.

Jittery John's

by Kristina

The work we did together was incredibly necessary and timely. I feel absolutely great about the work. I wish I'd met and engaged you to help me with my financial model years earlier!

Pomella- Ba-Bite

by Mica

When I first met Deagon, I was looking for help. I new I had a problem, just not what it was, or how to fix it. At the time I had my catering company for 12 years, and a restaurant that just turned one. Everything was going well, and not good enough. Deagon came, and looked, really looked. She asked question and spent time with our employees. She didn’t wave a magic wand, she did better, she taught me how to recognize and solve my problems. With her guidance we reorganized the menu, both content and styling, so it was easier for our customers. We made some changes to layout for better flow, and the most eye opening – we learned how to standardize procedures, and train, train, train. Deagon did much more than help me fix a problem, though she did that too, she forever changed the way I do things, she gave me tools. Now I consult with her before making moves to prevent problems, to set things up right so I don’t have to fix them. Deagon is the expert eye, who lives outside of your head, and points you in the right direction.


  • Is this a live or recorded course?

    It's both! Lessons are recorded so that you can watch them whenever you want. AND... I offer a weekly live training where we can work through questions or implementing in your own business. It's designed for you to succeed!

  • I am an industry vet & I know that the profit margins are razor thin. Are you telling me I can be more profitable?

    Yes. Yes I am. I too am an industry vet & in fact this course was built from my own razor thin margin frustrations. I was broke and working my tail. Then I started using assets of an MBA but it wasn't until I adapted them to our industry did I begin to see real results. You too can have those industry specific real increased profits.

  • What if I need more time?

    The course is designed to be completed in 4 weeks. But you keep all of the tools, workbooks and access to the private group for life. TBT, I truly love this content. I know it works b/c I built and saw the results. And then I built a consulting company around them. I've used these tools with hundreds of clients. They work and I want to get them in the hands of as many entrepreneurs as possible.

  • What's the return policy?

    I offer a 100 % money back guarantee! I know that these tools work if implemented. If you complete the modules, workbooks and ask questions and it doesn't work for you I will gladly refund the investment. That being said... you are responsible for your own success. I will support your efforts in kind through the group and in weekly live sessions.

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